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Item: Victorian trade card advertising Dr. Jayne’s remedies (known as quackery today). Card title: Can’t You Talk? Presented by: J. Marsh & Son County: Lancaster Town: ?? Gap P.O. State: Pa. Measures approx. 3″ x 4 1/2″ Please see pictures for condition. GAP PA*LANCASTER CO*J MARSH & SON*SEASIDE*DR JAYNE’S REMEDIES*QUACK MEDICINE Click images to enlarge Description APPLEBY’S ATTIC TREASURES Specializing in Original Vintage Ephemera – Advertising – Postcards – Victorian Trade Cards – And More! Item: Victorian trade card advertising Dr. Jayne’s remedies (known as quackery today). Card title: Summer at the Seaside Presented by: J. Marsh & Son County: Lancaster Town: Gap State: Pa. Measures approx. 3″ x 4 1/2″ Please see pictures for condition. History of Dr. Jayne: Few patent medicine companies can claim to be as successful and long lived as the line of Dr. Jayne’s Family Medicines. Dr. David Jayne was a pioneer in the field of proprietary medicine and built a business empire that was to last over 100 years. Dr David Jayne came from a long line of clergymen. His father, Ebenezer and his uncle, the elder David Jayne were both Baptist ministers as were some of his earlier relatives. Ebenezer was Pastor of a church at Newfoundland, Morris County, New Jersey. He was the author of a book of spiritual songs published about 1809, at Morristown, N. J. by subscription. The book was used for many years in the early Baptist Churches. David Jayne was born at Bushkill, Monroe County, Pa., or Middle Smithfield in 1799, the son of the Rev. Ebenezer Jayne. David’s mother was Ebenezer’s second wife who was twelve years his junior. Dr. David Jayne’s family record says his mother Mary DeWitt was the daughter of Isaac& Mary DeWitt a distant relation to the famous Clinton DeWitt. Dr. Jayne was later to name his second son Isaac DeWitt Jayne. The rural district in that day presented very few opportunities for education, but the boy entered upon a severe course of self-culture and fitted himself, with the aid of a tutor, to enter the Medical Department of the University of Pennsylvania. In 1825 he entered upon the practice of medicine in Cumberland County, and afterwards in Salem County, N.J. Shortly thereafter his father died in 1826. In the year 1831 he introduced the first of his proprietary medicines. It is believed that the Carminative Balsam was the first while the others were produced in the succeeding years; the Liniment or Counter-Irritant in the later 1830’s; the Tonic Vermifuge in 1845 followed by the Hair Tonic and Ague Mixture. The sale of his first medicines proved so successful that he moved to Philadelphia in 1836, purchased a drugstore at No. 20 South Third Street, and there, while engaged in the sale of drugs and in medical practice, laid the foundation of his subsequent great business in the sale of proprietary medicines. His business grew so quickly that he was obliged to relinquish all visiting practice but, so the story goes, until the end of his life continued to prescribe for such patients as came to his office, treating them gratuitously and as a “labor of love.” By 1845 his business had so expanded that it became necessary to seek larger quarters, and he moved to No. 8, on the same street, a few doors above his original place of business. In less than two years this locality also became insufficient in size, and he then determined on the erection of a building that would be ample for all probable growth of his business, and one which – in size and elegance – would far surpass any business house in Philadelphia. The site selected was on the south side of Chestnut Street. The building begun there in 1848 was completed in the autumn of 1850. When finished it stood 10 stories in height (two underground), its elevation being 100 feet, above which rose a tower 32 feet higher. Its front was of Quincy granite and gothic in architecture making it the most conspicuous building of that time in Philadelphia. In 1850 Dr. Jayne formed a partnership with his son, David W. Jayne, and his nephew, Eben C. Jayne, to conduct the wholesale drug business. The business prospered for awhile, but was not as remunerative as desired and was discontinued in 1854. A new partnership was formed in 1855, including the three previous partners and John K. Walker, Dr. Jayne’s brother-in-law, under the name of Dr. D. Jayne & Sons. After the formation of this firm, Dr. Jayne entrusted the management of the business mainly to his junior partners, and had the satisfaction, before died, of seeing it nearly double in volume. Dr. David Jayne continued his real estate investments, successively erecting the building on Dock Street, long occupied by the Post Office, the fine granite building known as “Jayne Hall,” and the handsome marble buildings on the site of the old Philadelphia Arcade. He also had construction started on the handsome marble dwelling at 19th and Chestnut streets, in which his family was to reside. Jayne commissioned John McArthur, Jr., the architect of Philadelphia’s City Hall, which was the tallest and largest public building in the United States at the time of its completion. McArthur who at age 25 came to public attention after winning his first competition for designing the Philadelphia House of Refuge (1848).. In the 1850s he designed three hotels in Philadelphia as well as churches, private residences, and commercial structures. McArthur designed several structures noted for their mansard-style roofs and “Second Empire” styling, most notable among which was the residence of Dr. David Jayne. Unfortunately, David Jayne did not live to occupy the magnificent structure. He died from pneumonia on March 5, 1866, while his residence was still in the process construction. Despite the death of its founder the business continued under the management of David and Eben Jayne and John K. Walker. Two other sons didn’t participate in the family business. Henry Jayne became a lawyer and Horace Jayne, born in Philadelphia, 5 March, 1859, graduated from the University of Pennsylvania in 1879 and then in medicine in 1882. He eventually became a professor of vertebrate morphology at the University of Pennsylvania. Dr. D. Jayne’s Family Medicines, as they were called after the death of David Jayne, changed very little over the years, although Dr. D. Jayne’s Life Preservative was dropped from the line sometime before the Civil War. Jayne was also credited with having produced a sarsaparilla in 1854, that did not sell well and was also discontinued. Aside from dropping the word Indian from the Expectorant, few other changes were made. After all, why mess with success? All of the other products remained essentially unchanged through the turn of the 20th century. The passage of the Food and Drug Act of 1906 eventually resulted in the greatest changes in the Jayne’s line of medicines since their inception in the early 1830’s. Payment Payment is expected within 5 days of end of auction – please contact us if you need to make other arrangements. 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